About me
Michael Eriksson
CEO & Founder WHITE PINE

I have occupied leadership positions for different companies across Latin America, West and East Europe and Russia. Here´s my story.
First, I was Managing Director for Stora Enso Argentina, Chile and Brazil, with a doubling of sales turnover within my first two years.
I then moved onwards to Sweden, to lead General Packaging Boards for Stora Enso, being responsible for East and West Europe and Russia. This meant a €460mn annual turnover, being responsible for 6 customer service centers and 7 Regional sales team. 100 employees team in total. Within the first two years, the EBITDA raised over 30%.
After this challenge, I took over the position of Global Head of Consumer Packaging for Gratenau & Hesselbacher, in Germany. My mission was to develop suppliers in China for clients both in Europe and Latin America.
In 2016, I assumed yet another professional challenge: lead Arla Foods Ingredients in Latin America. During my first three years, the company moved from volume and standard driven product to a more value-added product assortment, which helped double the EBIDTA, enabling Arla Foods Ingredients to currently export 80% of its production to demanding customers in more than 45 countries worldwide.
I am strong-willed, ambitious and persistent to get the job done, with a track record to overcome crisis and a deep entrepreneurial spirit.
I am a Finn proud of his origins, and determined to build the future that he looks at from the present.
Creating value
through change
This is how WHITE PINE can help you.
Many companies are dealing with difficulties because they feel unable to face change and overcome their crisis.
With strong vision and leadership, our team at White Pine can help companies achieve their goals, turn their culture into strong actions and work with a solid, results-driven strategy.
